5 May 2026 · 4 min read · Product
The three things Synchronise does
TL;DR
Three features. Connect the messy stack into one evidence layer. Find moments where sources converge on the same decision. Turn each into a case file: impact, evidence, tradeoff, the call.
The three features at a glance
Jira · PostHog · Gong · Intercom · Slack · GitHub · Notion
│
▼
┌─────────────────────┐
│ 1. Connect the stack│ one evidence layer
└─────────┬───────────┘
▼
┌─────────────────────┐
│ 2. Find convergence │ cross-source clusters
└─────────┬───────────┘
▼
┌─────────────────────┐
│ 3. Decide faster │ case file → artefacts
└─────────────────────┘| Feature | What it does | What it removes |
|---|---|---|
| Connect | One evidence layer | Human ETL, Monday morning tab juggling |
| Converge | Cross-source clusters | Wrong-altitude debates |
| Decide | Structured case file | Stale PRDs, Slack archaeology |
1. Connect the stack
Read-only OAuth into Jira, PostHog, Gong, Intercom, Slack, GitHub, Notion. Source data is analysed transiently and never persisted.
- Read-only OAuth, revocable from the source tool.
- Outputs retained in Tokyo, source data never stored.
- One evidence layer across the stack.
- Manual upload supported for transcripts and PDFs.
2. Find convergence
Most signal is noise. Synchronise looks for moments where separate tools point at the same problem at the same time.
Gong call : "enterprise auth" ┐
Jira cluster : SSO friction tickets ├─▶ CASE: enterprise SSO
PostHog : admin setup drop-off ┘- Cross-source clustering: patterns appearing in two or more tools.
- Confidence weighted by source diversity.
- Counter-signal flagged in the same case.
- Stale signal expires.
3. Decide faster
Every case lands as a structured file. Same shape every time.
| Field | Content |
|---|---|
| Impact | Who is affected, how much, by when |
| Evidence | Supporting signal with claim level source links |
| Tradeoff | Reasons not to act, counter cohort, cost of yes |
| The call | Package, defer, redesign, kill |
PRDs, PBIs, one pagers, decks, prospect emails all inherit from the case. When the case updates, the downstream artefacts know.
How they compound
- Connect gives you one evidence base. Without it, convergence is impossible.
- Converge gives you the cases. Without it, the evidence base is another pile to sort.
- Decide gives you the artefact. Without it, the case dies in a Slack thread.
Less time stitching, more time deciding. Less time rationalising, more time shipping the right thing.
Questions
- Does Synchronise replace Jira, PostHog, or Notion?
- No. Synchronise sits across them. Source-of-truth tools stay where they are. We read from them, find where they converge, and produce the case file.
- How is this different from a BI dashboard?
- A BI dashboard shows numbers. Synchronise shows decisions. The unit of output is a case file with impact, evidence, tradeoff, and the call.
- Is the data secure?
- All connectors are read-only OAuth. Source data is analysed transiently and never persisted. Retained outputs are stored in Tokyo. Every connection can be revoked.
- Who on a product team gets the most value?
- PMs first. But the case file is consumed by engineers (clearer PBIs), designers (sharper problem statements), sales (honest decks), and execs (one source of truth).
Sources
Licensed CC BY 4.0.
Further reading
29 Apr 2026
What is Cursor for Product Managers?
A working definition of Cursor for Product Managers, what it does, who it serves, and why product needs an evidence-aware AI operating layer.
22 Apr 2026
Cursor for PMs vs ChatPRD vs generic AI
How to evaluate AI tools for product managers in 2026. The differences across evidence, freshness, and artefact coverage.
15 Apr 2026
How to write an evidence-backed PRD
A practical template for PRDs where every claim is tied to customer evidence. Built on how Synchronise generates them.
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Synchronise turns customer signal into evidence-backed product artefacts. PRDs, PBIs, briefs, and GTM material with claim-level references back to source.
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